Company: Digital Mosaic Corp.

Primary Roles: Product Lead & Designer

Secondary Roles: Project Manager, Frontend Developer

Timeline: 2018 — 2020

About Digital Mosaic Corp.

Mosaic provides car wash operators with a way to effortlessly institute turn-key subscription and loyalty programs, brand their operations with a custom branded app, and improve their marketing efforts by paying close attention to customer data and analytics.

About the Project

Mosaic Campaigns is a digital promotion and discount platform built for the car wash industry.

Project Goals

• Address the need
  • Create a digital marketing and promotional platform for the car wash industry.
• Flexibility
  • Meet the needs of a wide range of clients without becoming bloated and confusing to use.
• Actionable
  • Provide metrics and analytics that allowed clients to determine effectiveness and adjust accordingly.

<aside> ❓ Why build it? Car wash operators need a way to run promotions and product discounts through the digital car wash platform that we provide them.

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Team & Stakeholders

When small teams face big challenges, team members have to wear a lot of hats — it was my responsibility to head up the design of Campaigns while also leading our engineering teams to successfully build and launch this project.

At the forefront of this project, we spent a lot of time consulting with several of our clients and industry partners to fully understand the needs of the car wash operator and to establish the primary use case for Campaigns.